
Location Type
Restaurant
Domino's and Pizza Hut are the largest pizza restaurant chains constantly competing with each other for the best locations. In this research, found out which of these pizza restaurants has the best locations in New York City boroughs to attract more customers.
Research Highlights:
- Boroughs of New York City: The Bronx, Brooklyn, Manhattan, Queens, Staten Island.
- Land area: The Bronx - 109.3 sq. km (42.2 sq. miles); Brooklyn - 179.7 sq. km (69.4 sq. miles); Manhattan - 58.8 sq. km (22.7 sq. miles); Queens - 281.5 sq. km (108.7 sq. miles); Staten Island - 148.9 sq. km (57.5 sq miles) [1].
- Population: The Bronx - 1,472,654; Brooklyn - 2,736,074; Manhattan - 1,694,263; Queens - 2,405,464; Staten Island - 495,747 [1].
- The number of Domino's pizza restaurants in the New York State area - 205 [2].
- The number of Pizza Hut pizza restaurants in the New York State area - 134 [3].
Locations Domino's vs Pizza Hut in the Bronx
Domino's pizza in the Bronx d
Pizza Hut in the Bronx d
Locations Domino's vs Pizza Hut in Brooklyn
Domino's pizza in Brooklyn d
Pizza Hut in Brooklyn d
Locations Domino's vs Pizza Hut in Manhattan
Domino's pizza in Manhattan d
Pizza Hut in Manhattan d
Locations Domino's vs Pizza Hut in Queens
Domino's pizza in Queens d
Pizza Hut in Queens d
Locations Domino's vs Pizza Hut in Staten Island
Domino's pizza in Staten Island d
Pizza Hut in Staten Island d
The number of Domino's and Pizza Hut by New York City boroughs
New York Boroughs | Domino's | Pizza Hut |
The Bronx |
20 (22.7%) |
8 (15.1%) |
Brooklyn | 20 (22.7%) | 18 (33.9%) |
Manhattan | 20 (22.7%) | 8 (15.1%) |
Queens | 20 (22.7%) | 18 (33.9%) |
Staten Island | 8 (9.2%) | 1 (2%) |
Total restaurant locations | 88 | 53 |
Average restaurant locations | 17.6 | 10.6 |
Domino's surpasses Pizza Hut in every borough of New York City. Domino's and Pizza Hut have rough parity in the number of restaurants in Queens and Brooklyn. In the Bronx, Manhattan, and Staten Island, Dominos is the absolute leader. Both chains have an even distribution of locations in every borough of New York City, the except for Staten Island, which has the least locations.
Domino's and Pizza Hut location density
New York Boroughs | Domino's | Pizza Hut |
The Bronx |
0.18/sq. km (0.47/sq. mile) |
0.07/sq. km (0.18/sq. mile) |
Brooklyn | 0.11/sq. km (0.28/sq. mile) | 0.1/sq. km (0.25/sq. mile) |
Manhattan | 0.34/sq. km (0.88/sq. mile) | 0.13/sq. km (0.35/sq. mile) |
Queens | 0.07/sq. km (0.18/sq. mile) | 0.06/sq. km (0.16/sq. mile) |
Staten Island | 0.05/sq. km (0.14/sq. mile) | 0.006/sq. km (0.017/sq. mile) |
Average location density | 0.15/sq. km (0.39/sq. mile) | 0.007/sq. km (0.019/sq. mile) |
Domino's has on average twice the density of locations as Pizza Hut. Both chains have the highest density of locations in Manhattan and the lowest on Staten Island. There is about the same places density of restaurants in Brooklyn.
The number of Domino's and Pizza Hut per 1,000 population
New York Boroughs | Domino's | Pizza Hut |
The Bronx |
0.013 |
0.005 |
Brooklyn | 0.007 | 0.006 |
Manhattan | 0.011 | 0.004 |
Queens | 0.008 | 0.007 |
Staten Island | 0.016 | 0.002 |
Average locations per 1000 population | 0.011 | 0.004 |
Domino's has the best number of locations per 1,000 New Yorkers in all boroughs. This rate is practically three times higher than Pizza Hut. Domino's has the most locations per 1,000 people in Manhattan and the least in Brooklyn. Pizza Hut has the most per 1,000 residents in Queens.
Distances between neighboring locations at Domino's and Pizza Hut
- The Bronx. Domino's: max. distance - 2.86 km (1,24 miles) min. distance - 1.25 km (0,77 miles). Pizza Hut: max. distance - 3.8 km (1,86 miles) min. distance - 2.4 km (1,24 miles).
- Brooklyn. Domino's: max. distance - 4.0 km (2,48 miles) min. distance - 1.02 km (0,62 miles). Pizza Hut: max. distance - 3.55 km (1,86 miles) min. distance - 0.25 km (0,15 miles).
- Manhattan. Domino's: max. distance - 2.52 km (1,24 miles) min. distance - 0.53 km (0,33 miles). Pizza Hut: max. distance - 8.34 km (4,97 miles) min. distance - 2.51 km (1,24 miles).
- Queens. Domino's: max. distance - 7.29 km (4,34 miles) min. distance - 1.6 km (0,33 miles). Pizza Hut: max. distance - 11.52 km (6,83 miles) min. distance - 0.8 km (0,49 miles).
- Staten Island. Domino's: max. distance - 4.93 km (2,48 miles) min. distance - 3.07 km (1,86 miles).
The closest distance between Domino's in Manhattan. Pizza Hut has a better score in Brooklyn.
Conclusion
Dominos is better positioned and reachable in all boroughs of New York City, according to research on the best locations. Parity is only in Manhattan, where both chains have good coverage.
Both pizza restaurant chains have their pizza delivery service, which makes up for the lack of restaurants in some locations.
The results of the research prove the data on a significant shrinking of Pizza Hut locations in 2020, when it was closed according to various estimates from 300 to 500 locations. It seems that Pizza Hut, amid the risks of Covid, has chosen a growth strategy based on their solid pizza delivery service.
Sources